ONDC Raises Rs 220 Crore from Zoho, Uber and Paytm: What It Means for India's Small Sellers
Posted on 24th Aug 2026 06:14:44 in Business, Digital Marketing
Tagged as: ONDC, e-commerce, small business, D2C, startup funding, digital commerce
ONDC has raised Rs 220 crore from Zoho, Uber, Paytm and BSE Technologies to fund its transition to ONDC 2.0, with plans to raise another Rs 210 crore. Here is what the round means for small sellers, D2C brands and MSMEs on India's open commerce network.
Festive Season 2026: How India's Small Sellers Can Win the Amazon vs Flipkart Sales War
Posted on 23rd Aug 2026 15:26:22 in Business, Digital Marketing
Tagged as: ecommerce, festive sale, Amazon, Flipkart, small business India, online sellers
Amazon's Great Freedom Sale is already live and the festive season war between Amazon and Flipkart is weeks away. Here is what small sellers in India should do right now to prepare.
WhatsApp Business AI: Meta's 24/7 AI Assistant for Indian Small Businesses
Posted on 23rd Aug 2026 06:11:37 in Business, Digital Marketing
Tagged as: WhatsApp Business, AI customer support, SME marketing, conversational commerce, small business India
Meta has launched Business AI inside the WhatsApp Business app in India, letting small businesses answer customer queries around the clock in every native Indian language, capture leads, book appointments and close sales, with UPI payments inside chats coming soon.
Digital Payments in 2026: How UPI Is Turning India's Small Businesses Into Productivity Engines
Posted on 21st Aug 2026 06:13:30 in Business, Digital Marketing
Tagged as: digital payments, UPI, MSME, small business India, payment gateway, business automation
Digital payments have become a productivity engine for India's MSMEs. UPI crossed 18,586 crore transactions in FY25, and 73% of small businesses report growth after adopting digital tools. Here is what that means for Indian business owners and how to get adoption right.
Lenskart's Scale Meets Profits: What India's Eyewear Giant's 182% Profit Jump Teaches Business Owners
Posted on 20th Aug 2026 06:13:49 in Business, Digital Marketing
Tagged as: Lenskart, India business, startup profitability, D2C retail, business lessons
Lenskart's Q1 FY27 results show net profit up 182% to Rs 228 crore, revenue up 34% to Rs 2,214 crore and product margins above 70% for the first time. Here is what the pivot from expansion-led to productivity-led growth teaches Indian business owners.
India's Digital Ad Market Crosses the Point of No Return: What the Rs 98,034 Crore Shift Means for Small Business
Posted on 19th Aug 2026 06:11:32 in Business, Digital Marketing
Tagged as: digital marketing India, dentsu e4m report 2026, small business marketing, e-retail media, MSME digitisation
The dentsu-e4m Digital Advertising Report 2026 shows digital will capture 70% of India's ad spend by 2027. A practical read on what the shift means for small business marketing budgets.
Google Report: AI Adoption Could Unlock $490 Billion for Indian MSMEs — What It Means for Your Business
Posted on 15th Aug 2026 06:17:21 in Business, Digital Marketing
Tagged as: MSME, artificial intelligence, Google, small business, digital marketing, business growth
A new Google and India SME Forum report estimates that wider AI adoption by MSMEs could unlock more than $490 billion in economic value, with AI improving business profitability by 30 to 35 percent.
MSME TEAM Initiative: The Government Scheme Helping 5 Lakh Small Businesses Sell Online
Posted on 14th Aug 2026 06:14:22 in Business, Digital Marketing
Tagged as: MSME, ONDC, Digital Commerce, Small Business, E-commerce India
A practical guide to the MSME TEAM Initiative - the Rs 277.35 crore government scheme helping five lakh micro and small enterprises get subsidised cataloguing, logistics and packaging support to sell online through ONDC.
ONDC in 2026: How India's Open Commerce Network Is Opening New Doors for Small Businesses
Posted on 13th Aug 2026 06:14:41 in Business, Digital Marketing
Tagged as: ONDC, e-commerce, small business, digital commerce, India SME
ONDC crossed 500 million transactions in July 2026. Here is what India's open commerce network means for small businesses — and a practical guide to joining it.
WhatsApp Business in 2026: The Complete Playbook for Indian Small Businesses
Posted on 12th Aug 2026 06:10:25 in Business, Digital Marketing
Tagged as: WhatsApp Business, SME Marketing, Digital Marketing, Small Business India, WhatsApp Marketing
WhatsApp is India's most powerful small-business marketing channel, with 500 million users and 98% message open rates. This playbook covers profile setup, catalogues, quick replies, automation and real results from Indian local businesses.
How Indian Small Businesses Are Winning With AI in 2026: Tools, Costs and Results
Posted on 11th Aug 2026 06:09:01 in Business, Digital Marketing
Tagged as: AI tools, small business India, SME automation, AI CRM, WhatsApp Business
How Indian Small Businesses Are Winning With AI in 2026: Tools, Costs and Results
D2C Boom Moves to Small Towns: Tier 2 and Tier 3 Cities Now Power India's E-Commerce Growth
Posted on 9th Aug 2026 07:51:12 in Business, Digital Marketing
Tagged as: D2C, e-commerce India, Tier 2 Tier 3 cities, ONDC, small business, online retail, digital commerce
Tier 2 and Tier 3 cities now drive 66% of new D2C orders in India. McKinsey, IBEF and ONDC data show why small-town India is the new growth engine of e-commerce - and what small businesses should do about it.
What Are QR Codes and How Can They Benefit Your Business?
Posted on 13th May 2023 06:01:19 in Business, Digital Marketing, Social Media Marketing
Tagged as: QR codes, business, marketing, mobile marketing, digital marketing, customer engagement, advertising, scanning, mobile devices, offline-to-online, lead generation, contactless payments, inventory management, product information, event management, user exp
This blog post explains what QR codes are and how they can benefit your business. It discusses the basics of QR codes, their benefits, and how to create them. By the end of the post, readers will have a good understanding of how QR codes work and how they can be used to improve their marketing strategy.
What is Email Marketing?
Posted on 14th Jan 2023 07:46:14 in General
Tagged as: Email marketing, email business marketing, marketing
What is Email Marketing? How is it useful now a Days
Email marketing is a powerful and cost-effective way for businesses to reach and engage with their target audience. By sending targeted and personalized messages to a large number of people, businesses can promote their products, services, and brand, and increase sales.
What is Whatsapp Marketing?
Posted on 14th Jan 2023 07:12:20 in General
Tagged as: whatsapp marketing, marketing, whatsapp business marketing
What is Whatsapp Marketing?
WhatsApp marketing is a powerful tool for businesses looking to connect with customers and increase sales. With over 2 billion active users worldwide, WhatsApp is one of the most popular messaging platforms in the world, making it an ideal platform for businesses to reach out to their target audience.